Our Company

Who are we?

At The Cookware Company, we believe there’s a better way to cook. As a global leader in the housewares industry, we have introduced PFAS-free ceramic non-stick cookware to the market. And we continue to transform the industry with new groundbreaking products. Our diverse brand portfolio, including GreenPan, BK, & GreenChef, offers consumers a wide range of healthy & stylish cooking solutions.

With headquarters in Belgium & multiple sales offices around the world (US, Europe & Asia-Pacific)
we stay close to our key markets & our customers.

A sustainable vision on cooking

For us, sustainability is not a buzzword. We’re committed to leading sustainable development within the housewares industry. Our efforts to integrate sustainable innovations into every aspect of our business are inspired by the United Nations Sustainable Development Goals (SDGs).

Fair labour and safe working conditions are an absolute priority for us. That’s why we actively engage with amfori BSCI through its commitment to ethical business practices. We’re committed to producing cookware without intentionally added harmful toxic chemicals. Our manufacturing facilities hold ISO9001 certification and our PFAS-free Thermolon™ ceramic non-stick coating has been verified by the NSF (National Sanitation Foundation). NSF certification means that a product has met NSF’s standards for health and safety. This doesn’t only relate to the product itself but also to its production and manufacturing processes.

Since 2021, we joined the WWF-Hong Kong Low Carbon Manufacturing Programme (LCMP), demonstrating our commitment to reducing carbon emissions. We strive to reduce waste, increase the use of recycled materials in our products and invest in renewable energy solutions. We also proudly support the Forest Stewardship Council (FSC).

We understand that sustainability is a journey, not a destination. That’s why we are committed to continuous improvement. Join us! Because together we can make a difference.

Loyalty programs

As experts in the industry, we know how to bind consumers to your business. Over the years, we have established a top position as a loyalty player, having implemented successful programs at more than 100 retailers in Europe & Asia. Our collections are carefully selected and designed to fit the campaign. Our exclusive cookware, knives, tableware, cutlery & glassware have proved to be popular with retailers and their customers, creating a strong recurring customer base.

Our unique portfolio of own brands & key partnerships includes top housewares brands such as GreenPan, KitchenAid, AEG & SMEG. As a key player in the industry, this experience gives us a clear edge over our competitors. We bring our expertise to the table, so take a seat!

Our loyalty service