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Driven by innovation
Empowered by people

The Cookware Company

About 
The Cookware Company

At The Cookware Company, we believe there’s a better way to cook. As a global leader in housewares, we changed the industry when we introduced the world to our PFAS-free ceramic non-stick. Since 2007, we’ve redefined non-stick, improved our own processes & revolutionized the cookware industry. 

And that’s not all: we continue to innovate with new groundbreaking products. Our diverse brand portfolio offers a wide range of healthy & stylish kitchen solutions.

About us

The Cookware Company Loyalty Division

Loyalty division

Loyalty programs bind consumers to your business. These programs are enormously successful in many countries - and they keep gaining popularity. As experts in the industry, we know that housewares is one of the biggest categories for loyalty programs. Our unique portfolio of own brands & key partnerships includes top brands such as GreenPan, KitchenAid & SMEG.

We have implemented successful loyalty programs at more than 85 retailers in Europe & Asia, cementing our position as a global player in loyalty.


Our loyalty service

Loyalty programs

100+
retailers in Europe & Asia

330+
impactful loyalty campaigns

Royal van Kempen & Begeer Albert Heijn

In the picture

Royal dinnerware: luxury dining for less 

Elevate your dining experience with our most recent loyalty program at Albert Heijn.  From September 2024, to January 2025 AH-customers could save for Royal dinnerware. A beautiful range of premium dinnerware pieces.  All items are made of high-quality Portuguese stoneware in two elegant colours: Pure White & Dusty Blue. The line pattern design adds to the uniqueness of this collection.  


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